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Assignment - 4

Assignment - 4

Q Assignment: Please type a minimum 4 paged (double spaced, 1” margins all the way around, 12pt font) paper explaining the stages of crisis Coombs discusses in Chapter 1 of the Ongoing Crisis Communication book (Precrisis, Crisis, Postcrisis) and describe the substages and the most important parts of these stages in your own words. Upload the paper where indicated in our homepage on elearning. Minimum 1200 words.

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Crisis management is a very critical instrument that needs to be handled tactfully and sensitively in the ongoing time. Mismanagement of crisis can lead to some serious problems to the stakeholders, blow to the company and even can go to the extent of removing it from the history of existence. A very important part of the crisis management team is the public relation practitioners. Let us start first by knowing what crisis is.